Rachel Covello - Tampa Bay Event Photographer

About the Owner

Creative Strategist

Rachel Covello is an award-winning creative based in St. Petersburg, Florida whose work focuses on how people experience spaces. She combines photography, video, visual art, and handcrafted elements to create work that lives both digitally and within real environments.

Her projects span corporate events, tourism, brand environments, and public spaces, capturing not just what something looks like, but how it feels to move through and interact within it. This perspective comes from years of experience across travel content creation, tourism partnerships, sales, marketing, and event production, giving her a well-rounded understanding of both the creative and business sides of a project.

Rachel’s work is also shaped by her own lived experiences. As a queer traveler who is neurodivergent and has navigated the world as a plus-size traveler, she approaches spaces with a different lens. She pays attention to comfort, accessibility, flow, and the small details that can either support or disrupt how someone experiences a place.

Rachel brings a focus on wellness, inclusion, and accessibility into her work, extending beyond content creation into creative direction, installations, and custom-built elements that help spaces feel more thoughtful and easier to experience.

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Our Brand Journey

From visual storytelling to shaping experiences and spaces.

Covello Creative brings together two creative perspectives shaped by very different life experiences. Rachel Covello and Margaret Covello combine visual storytelling, artistry, craftsmanship, and practical problem solving to create work that spans both digital content and physical environments.

The foundation of the studio began in 2017, when Rachel was invited to capture imagery for the International Gay and Lesbian Travel Association Annual Convention. That opportunity opened the door to large conferences and global events, building a strong foundation in visual storytelling within real-world environments.

At the same time, Rachel was building OutCoast, a travel and video platform focused on destination storytelling. Through photography, video, written content, and social media, she documented destinations across the country. That work shaped a deeper understanding of how spaces are experienced, not just how they are marketed.

Over time, that perspective expanded beyond content. Rachel’s work evolved into painting and visual art, leading to the addition of murals, installations, and creative elements within physical spaces. With Margaret’s background in craftsmanship and building, the work naturally grew to include custom pieces and hands-on design.

Today, Covello Creative creates visual assets, designs experiences, and helps shape environments for conferences, destinations, hospitality spaces, and brands. The work blends content and environment, focusing on how people feel, move, and connect within a space.

The studio also collaborates with a trusted network of creatives and contractors when projects call for additional expertise, allowing larger ideas and installations to come to life.

Frequently Asked Questions

When are you available?

Our schedule is flexible, although we tend to book out a month or two ahead. So reach out with dates and let’s make it happen!

What are you areas of focus?

Our work focuses on visual assets, experiences, and the spaces they support. We partner with brands, destinations, and event teams on projects ranging from conferences and event coverage to destination content, branded environments, and creative elements within physical spaces.

In addition to photography and video, our work often extends into creative direction, activations, installations, and insight into how a space looks, feels, and functions. The goal is to create visuals and environments that feel thoughtful, comfortable, and connected to the people they are designed to serve.

For projects outside our core focus, such as weddings or portrait sessions, we are happy to refer clients to a trusted network of photographers and creatives to ensure every request is handled with care and quality.

What is your range of travel?

Covello Creative travels nationally and internationally to capture conferences and events. While we love working locally throughout the Tampa Bay and St. Petersburg region, with pricing that reflects local rates, we are always open to traveling beyond our home base.

For multi-day conferences and events lasting two to five days outside of the St. Petersburg area, we require hotel accommodations and basic food reimbursement for our staff of one to two people. Being onsite allows us to respond to last-minute needs, remain rested and focused, and consistently deliver high-quality imagery throughout your event without the strain of daily long-distance travel and equipment transport.

For one-day events, we are happy to travel up to two hours outside of the St. Petersburg area without requiring overnight accommodations. Travel beyond 30 minutes will include additional compensation for mileage and time.

If your event is out of state or more than two hours from St. Petersburg, travel accommodations for at least one night are required.

Note: If your event is in a truly unique or destination location and travel accommodations are included, we’re open to discussing flexible pricing. If you think your event qualifies, feel free to reach out and start the conversation.

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